Phaedon Tabac Rouge, Rouge Avignon & Pure Azure

Pierre Guillaume. Source: Fragrantica

Pierre Guillaume. Source: Fragrantica

While in Paris, I had the chance to sniff fragrances from Phaedon, the Paris niche perfume house founded in 2011 by Pierre Guillaume (who also owns Parfumerie Generale and is behind Huitieme Art). The line previously had seven eau de toilettes, but, this summer, Mr. Guillaume launched seven more fragrances that are all “High Concentration Eaux de Parfums.” The new creations were all made by Pierre Guillaume in collaboration with various perfumers.

I obtained samples of three of the fragrances, thanks to the kindness of the Paris niche boutique, Sens Unique, a fantastic store which I will rave about in another post one day. The perfumes in question are: Tabac Rouge (Turkish Blend), Rouge Avignon, and Pure Azure. For reasons that will soon become clear, I’ve decided not to follow my usual course of doing a lengthy, comprehensive review for each fragrance individually. Instead, I’ll merely provide a brief synopsis and my impressions for all three perfumes in a single post.

TABAC ROUGE:

Tabac Rouge. Source: Fragrantica

Tabac Rouge. Source: Fragrantica

Phaedon describes Tabac Rouge (Turkish Blend) as follows:

Turkish Blend is a quintessentially Art Deco composition. Turkish tobacco absolute and incense make up the core accord, spare, dry and perfectly balanced. As in Tamara de Lempicka’s paintings, the “color” palette is pared-down and vibrant: ginger, cinnamon and a lick of honey. In the base notes, musks, bolstered by warm, powdery Siam benzoin, blend the scent with your skin. Androgynous, stylized and luxurious.

Fragrantica‘s list of notes, oddly enough, excludes the main ingredients in the scent which are Turkish tobacco absolute and incense. Adding those in, Tabac Rouge’s ingredients would include:

Turkish tobacco absolute, incense, ginger, cinnamon, honey, musk, powdery notes and benzoin.

Source: Basenotes

Source: Basenotes

Tabac Rouge is, in a nutshell, a simpler, slightly less forceful, lighter version of Tom Ford‘s Tobacco Vanille. The major differences to me are that the Phaedon version is fractionally less sweet than its cousin, lacks a fruited base, has weaker sillage, less density, and doesn’t quite take on the Yankee Candle Plum Pudding undertone of Tobacco Vanille.

Like Tobacco Vanille, Tabac Rouge starts with a strong blast of honeyed tobacco that is infused with incense and vanilla, and dusted with spices in a potent blend that eventually turns softer, airier, more powdered, and more vanillic in nature. The differences that exist are largely minute, and one of degree. As noted above, Tabac Rouge lacks a plum pudding undertone, but it also feels much more honeyed to me. In fact, the honey was much more pronounced on my skin than the vanilla which seemed less significant than in Tobacco Vanille. A much bigger difference is that Tabac Rouge feels much softer and lighter than the Tom Ford fragrance. It doesn’t have the latter’s dense, thick chewiness, but it does have its longevity.

In essence, it’s very sweet, it’s pretty, and it’s a much better deal than the Tom Ford fragrance at $160 for 100 ml, instead of $210 for a mere 50 ml. Nonetheless, it’s obviously treading water that’s been explored before, which is why I agree, to some extent, with Mark Behnke of CaFleureBon whose entire summation of Tabac Rouge amounted merely to this:

Tabac Rouge, travels a well-worn path of combining tobacco and incense. It is fine but it didn’t ever rise to a level of something I would be reaching for when I am in the mood for tobacco and incense. If you like these notes and want a lighter simpler take on them Tabac Rouge could fill the bill.

I like Tabac Rouge more than he did, but I too would get my incense and tobacco fix elsewhere.

ROUGE AVIGNON:

Rouge Avignon. Source: Fragrantica

Rouge Avignon. Source: Fragrantica

Phaedon describes Rouge Avignon as follows:

A Gothic composition, as opulent and dark as the shadow of the Papal Palace looming over nations and centuries… The carmine red of the papal stole is conjured with a fleshy, spicy rose facetted by ylang-ylang and raspberry. In the heart notes, waxed woods, cocoa bean, black truffle and earthy smoky vetiver lure us into the private apartments of the Supreme Pontiff. Gilt moldings and religious ornaments glint in the firelight while gray tendrils of smoke rise from a censer burning sandalwood chips mixed with musk and amber.

The succinct list of notes is:

raspberry, ylang-ylang, rose, cacao pod, hinoki wood, tuber [black truffle], vetiver, sandalwood, musk and amber.

Rouge Avignon opens on my skin with a bouquet of honeyed sweetness and delicate florals that soon turn into a fleshy, fruited, purple rose. A strong heaping of sharp, almost clean musk ensues, and deep down in the depths, there is a very noticeable dose of cocoa powder. The latter is soon overwhelmed by the syrupy, jammy rose, and doesn’t really appear again until a few hours later. I honestly don’t smell raspberry as the fruit, per se, in its own right but, instead, an amorphous, almost berry-like fruitiness.

Source: nature.desktopnexus.com -

Source: nature.desktopnexus.com –

Something about the overall combination and my skin chemistry has produced instead an accord very similar to a patchouli rose. It’s a profusion of abstract dark berries and syrupy sweetness, much like the purple patchouli I loathe so much. In fact, I’m reminded of Frederic Malle‘s Portrait of a Lady, only Rouge Avignon has a greater degree of musk that feels a little synthetic, along with extremely muted, minor hints of something dark in the base. I’m not the greatest fan of fruited, syrupy, patchouli-like roses, and I don’t like Portrait of a Lady, so I confess that I’m equally underwhelmed here.

I was surprised to see that Mark Behnke of CaFleureBon also struggled with the forceful combination. On him, the fruited element definitely seemed like raspberry in its own right, as opposed to some amorphously red-purple fruit syrup, but he still wasn’t fond of the overall effect:

I really enjoyed the foodie heart of Rouge Avignon but I must confess the strength of the rose and raspberry in the top notes took some getting used to. I think I will revisit this in the chill of the fall.

By the standards of CaFleureBon with their positive, laudatory take on everything, that simple confession speaks volumes. As for the issue of seasons, it’s almost December here, and I’d like Mr. Behnke to know that Rouge Avignon is still a painfully sweet, berried rose from start to finish.

There are only a few minor changes in the fragrance’s primary backbone and theme. After a few hours, a subtle touch of sweetened powder emerges, as does a slightly earthy, murky, brown funk with a faint undertone of cocoa. On my skin, it’s never the “foodie heart” that Mr. Behnke talks about, at least not in any dominant or substantial way. Still, there is some minor darkness deep down in the base, and that turns Rouge Avignon from a scent that begins as Portrait of a Lady into something closer to Tom Ford‘s Noir de Noir. Rouge Avignon is lighter, airier, thinner, and more synthetic in feel than both those fragrances, and it also lacks Noir de Noir’s powdered violet nuance, but the similarities struck me repeatedly nonetheless.

At the end of the day, I simply don’t find the sum-total of Rouge Avignon to be all that interesting. Actually, I grew to hate it quite intensely. The rose is painfully, almost torturously sweet for my tastes, and the perfume feels wholly unoriginal. The list of notes is fantastic, but the reality on my skin is primarily of a very fruited rose with sharp, very synthetic musk, and only a modicum of a dark, earthy heart. However, if you’re looking for something in the general vein or family of Portrait of a Lady, but much lighter and airier, then you should consider Rouge Avignon. It is a much better bargain at $160 (or €120) for a large 100 ml bottle, than Portrait of a Lady which costs $340 for that same sized bottle. The same goes for Noir de Noir which Tom Ford sells for $210 for 50 ml. Rouge Avignon has moderate sillage, turns into a skin scent after four hours, but has good longevity.

PURE AZURE:

Pure Azure. Source: CaFleureBon

Pure Azure. Source: CaFleureBon

The description and advert for Pure Azure are meant to transport you to Mykonos in summer:

This giddy balancing act of a scent carries us high above the cliffs of the Aegean Sea, where azure skies contrast with the blinding whiteness of fishermen’s villages… The fragrance of fig trees and orange blossom, the warmth of vanilla and spices, the sensuousness of jasmine rise from the shores of the Mediterranean. In the base notes, the mouth-watering warmth of tonka bean is brought out by a delicately salty note. A “Mediterranean Oriental” hovering between the radiant and the animal….

The succinct list of notes is:

fig, orange blossom, vanilla, spicy notes, jasmine, tonka bean and salt.

Orange Blossom. Photo: GardenPictures via Zuoda.net

Orange Blossom. Photo: GardenPictures via Zuoda.net

Pure Azure opens with an explosion of whiteness that is both clean and verging on the florid. There is orange blossom, tinged with hints of a more bitter, woody, spicy neroli, and then a big burst of saltiness that is truly wonderful. It’s a visual landscape of white with orange blossoms that are languid, sweet, indolic, utterly lush, and, yet, also fresh. There is spiciness and a definite sense of greenness underlying those orange blossoms, but it is the initial sprinkling of saltiness that really captured my interest.

Unripe Figs via Giverecipe.com. (For recipe on Unripe Fig Jam, click on photo. Link embedded within.)

Unripe Figs via Giverecipe.com. (For recipe on Unripe Fig Jam, click on photo. Link embedded within.)

Unfortunately, it soon fades, but it is replaced by an interesting fig note. Like the orange blossoms, the fruit is simultaneously sweet, fresh, and green. There is none of the leathery darkness that figs can sometimes take on. Instead, there is an almost milky quality that evokes a slightly unripe fruit in late Spring, before the summer heat has turned it fleshy, dark, and gooey. Deep down in Pure Azure’s base, there are touches of vanilla, but it’s never custardy, heavy, or rich.

Pure Azure has a beautiful medley of notes, but what is initially so great about it is the paradoxical mix of freshness and lushness. The orange blossoms have hints of lush, heavy, indolic ripeness, but not quite. It’s as though the sweet flowers are almost green, with a dewy, light feel that truly feels fresh.

The scent is crisp (though not like a cologne), feels very summery, and most definitely meets Phaedon’s goal of recreating the Mediterranean coast. (I actually saw Capri more than an Aegean island, but let’s not quibble about lovely places where fresh flowers bloom in the warm, salty air.) The best way I can describe Pure Azure’s feel in my mind is to refer to a crisp white shirt worn against a man’s tanned skin (à la Kilian Hennessey), instead of the more common or traditional visual associated with indolic white flowers, namely, languid courtesans reclining with ripe, white flesh and heaving bosoms.

On the negative side, however, Pure Azure’s opening has an undertone of soapiness, as well as an increasingly strong blast of white, clean musk that, unfortunately, feels very synthetic. Both elements help underscore the fresh crispness of Pure Azure’s opening, but I would have been happier without the splitting headache that the musk gave me for a few hours. Despite that, I generally liked Pure Azure’s opening stage because of the green touch to the flowers and fruit.

Agave. Source: Self.com

Agave. Source: Self.com

The freshness doesn’t last long. About 75 minutes in, Pure Azure turns into a simple, honeyed floral, as the jasmine emerges and the white musk recedes to lurk underneath. The jasmine soon becomes fully integrated into the orange blossoms, and both are completely drenched in sweetness. The honey is not heavy syrup, however, but more like agave nectar which is both sweeter and lighter. Despite the lack of density, it’s very potent, transforming even that clean, laundry, white musk into something warmer.

Pure Azure soon turns rather abstract, feeling like a soft cloud of blowsy, ripe, white florals, with heavy honey, a dollop of musk, and the faintest smidgen of salt. It’s like a floral cousin to Mona di Orio‘s Eau Absolute, only lighter, airier, and without citric elements. In its final moments on my skin, Pure Azure is a nebulous smear of honeyed sweetness with just a vague hint of something floral behind it. I like honey, which my skin tends to amplify, but I have to admit, I was taken aback by how quickly and by how much it dominated Pure Azure. I know it’s probably my skin’s fault, but it was all too much for me by the end. Too linear, too simple, too boring.

Source: picsfab.com

Source: picsfab.com

At this point, I have to bring up Mark Behnke’s review again, because Pure Azure is where we part ways a little. He loved it, finding it his favorite of the new Phaedon line. I’m less enamoured. His review reads as follows:

My favorite of the new collection was a surprise to me as with a name like Pure Azure I was expecting a variation on an aquatic theme. Instead I was treated to a fantastic summer floral which appealed to me on many levels. Fig and orange blossom open Pure Azure on a bright accord. Vanilla and jasmine turn things sweeter and deeper. Tonka and a bit of a marine accord cut the sweet without making it go away. For almost the entire time I wore Pure Azure I was in the midst of a grove of fig trees, orange trees and jasmine swirling in and out of each other. I ended up wearing this on a day the thermometer hit 100 and it was perfect for that kind of heat. It wasn’t cloying or too much it was just right.

Pure Azure was significantly less interesting on my skin than on his, but I can see why he liked it so much. I smelled pretty much all of them at Sens Unique, and Pure Azure captured my interest the most at first sniff. Nonetheless, my feelings are highly qualified because I struggle with the potency of the clean, fresh synthetics, as well as with the way Pure Azure veers so sharply to the other extreme of warm, almost indolic sweetness. I also wish Pure Azure had a more complex evolution than mere honeyed florals in its later stage.

ALL IN ALL:

My problem with the new Phaedon line isn’t that many of them seem derivative, but, rather, with their extreme sweetness. Pierre Guillaume is a chap known for having a very gourmand touch with his Parfumerie Generale fragrances, and the Phaedon line doesn’t seem to be an exception. It’s simply too, too much for my personal tastes.

I also struggled with the synthetic feel to some of his fragrances. During one test for Rouge Avignon, I became completely exhausted by the deluge of syrup and roses, and tried to scrub it off. “Tried” should be the operative word here. It took me over an hour to get most of it off my skin, using everything from rubbing alcohol (3 times), nail varnish remover (2 times), soap, dishwashing liquid (2 times), and Tide laundry detergent (2 times). Even after all that, I still could smell lingering traces of that damn fruited rose on parts of my arm later that evening. Only something with definite synthetics in the base will be that impervious to cleaning agents. (As a side note, a few of the fragrances I sniffed at the store had ISO E Super, an aromachemical that Pierre Guillaume loves to use in his Parfumerie Generale line.)

The synthetics may also help explain why the line has such good longevity on my perfume-consuming skin. The Phaedon fragrances consistently lasted over 11 hours, with some tests almost approaching 13 hours, depending on quantity. The sillage was potent at first, and the fragrances very forceful, but they are all uniformly airy in feel, lack density, and turn into something that is generally quite soft. On average, it took between 4 and 4.5 hours for them to become skin scents, though they were usually easy to detect up close.

Judging by what I’ve sniffed as a whole and tested in specific, I think the Phaedon line is generally pleasant, and good value for those who want a more affordable, lighter, softer cousin to some existing fragrances on the market. They’re not my personal cup of tea, but I can see the appeal.

DETAILS:
Cost & Availability: Tabac Rouge, Rouge Avignon and Pure Azure are all eau de parfums that comes in a 3.3 oz/100 ml size and which costs $160, €120, or £95. In the U.S.: you can purchase Tabac Rouge, Rouge Avignon and Pure Azure from Luckyscent, though the first two are currently sold out and can be back-ordered for December delivery. Pure Azure is in stock. Samples of all the fragrances are generally available for purchase. Elsewhere, the Phaedon line is at NY’s Osswald Parfumerie, which also offers a US-only sample program for telephone orders. 10 samples for $10 with free domestic shipping. Outside the U.S.: You can buy all three perfumes directly from Phaedon, which also offers samples of all 14 of its fragrances (7 EDP, and 7 EDT) in a Discovery Set which costs €40 for 14 x 1.5 spray vials. The set is sold out at the time of this review. I should add that Phaedon doesn’t provide any information as to the countries they ship to, and if they limit things just to the EU. In the UK, you can buy Phaedon from London’s Bloom Parfumery which sells each Eau de Parfum for £95, along with samples. In Paris, Tabac Rouge, Phaedon and all Pierre Guillaume’s other brands are carried at Sens Unique in the Marais district. They don’t have an e-Store, but they have teamed up with DesFragrances for online orders. In Switzerland, I found Phaedon at Osswald Zurich; in Russia, I found the line at Lenoma and Lesse Parfum; in Poland at Galilu; and in Italy at Profumeria Gini. For the full list of retailers carrying the Phaedon line, you can turn to the company’s Stockist page. Samples: many of the sites linked above offer samples for purchase. I obtained mine from Sens Unique in Paris. For American readers, Surrender to Chance does not carry any of the new Phaedon Eau de Parfums at this time, so your best bet is Luckyscent.
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22 thoughts on “Phaedon Tabac Rouge, Rouge Avignon & Pure Azure

  1. Aww Kafka, that’s disappointing about True Azure, it sounds just like my cup of tea in the opening. I would have at least sampled it were it not for the honey emerging so potently in the dry down. Ah well, thanks for letting me know my $$ will be better spent on Fille en Aigulles this holiday time 🙂

    • Perhaps your skin wouldn’t bring out *quite* so much honey, Vicki, but I still don’t know how you’d like the second phase. I know it’s the salt part which caught your attention for Pure Azure, but it is very fleeting and minor. It’s a pity, as that was a really lovely touch to go with the orange blossoms.

      • Phooey. Honey scares me. A lot. I don’t really find many fragrances that I have to scrub but my last was a sickly sweet honey bomb. All of these seem to have it prominently. I had been curious about Tabac Rouge too.

  2. I happened to be testing Tabac Rouge when your post reached me, so it was interesting to compare impressions. Tobacco Vanille is a scent that I dislike a good bit because of the heavy, overripe plum in the base, but I do love tobacco notes, so I thought that Tabac Rouge would be a great substitute. My impressions were very similar to yours except that I got a little more vanilla and, fortunately, a little less honey. At the two-hour point it has faded to a skin scent; this always happens, and in fact I’m lucky to get two hours. The cinnamon is fairly pronounced at this point. Overall a great scent for weekend mornings like this one, when it’s cold and blustery out and I’m drinking great coffee and have no hurry to get out of bed. I will definitely want to keep a decant around because this will also be a terrific winter work scent, pleasant enough for me, familiar enough not to bother my colleagues, zero sillage (on me) after the first hour. Breaks no new ground, but not every scent needs to. However, the vanillic tobacco scent that I will love and buy a full bottle of is still out there somewhere. I was thinking of trying SSS Tabac Aurea next. Any thoughts about that one?
    I will probably try a sample of True Azure because some parts of it sound attractive, and it sounds like the kind of thing that will fade so quickly on me that the other phases won’t be a problem for long ;-).

    • I would have liked more vanilla, but my bloody skin and honey…. *sigh* I had to laugh at your “zero sillage” comment after the first hour. My poor dear, your skin is worse than mine! At least I don’t have sillage problems generally. With regard to SSS Tabac Aurea, I haven’t tried it. After I reviewed one SSS fragrance, the perfumer came to the blog and we had a nice chat. (She’s a lovely lady!!) She told me that I wouldn’t like the majority of her scents either because of ISO E Super or something synthetic in the base. I’m pretty sure Tabac Aurea is one of the ISO E Super ones. So, I’ve stayed away. (God, if you only knew the experience I had the other day with another brand of fragrances. The ISO E almost drowned me, exploded from both arms and from 2 diff. scents. It would NOT come off my skin no matter what I did!)

      Anyway, I have Kalemat for tobacco vanilla amber scents, Chergui for softer things, and a large decant of Tobacco Vanille that I never use because of the Plum Pudding feel, so I don’t need Tabac Rouge but it’s certainly one of the better ones in the line, imo. And SO much of a better deal than the TF!

      With regard to Pure Azure, the first part is incredibly pretty — clean, white synthetics or no synthetics. REALLY pretty! In fact, that opening phase made it easily my favorite of the line based purely on the first 40 minutes or so. Afterwards, though, well….. hmph.

      • I think you should both give SSS Tabac Aurea a chance. It’s one of the stranger scents I own/tried, a very different spin on the tobacco note, and I mean that in a good way. It’s sweet, yes, and maybe a bit honey-ish even (or maple syrupy? but not too sugary). Amazing nevertheless.
        Tabac Rouge was much more interesting than Tobacco Vanille, but maybe that’s just me. I agree with you, Kafka, that it is too honey-ish, too sweet for its own good. I expected more…oomph, and, knowing my insatiable self, maybe more – patchouli? 🙂 Something darker, more rounded.
        In order to explain better where I am coming from, in terms of tobacco scents, my favorites – so far – are Miller Harris Feuilles de Tabac and Aramis Havana.

        • Only for you, Bruno, would I consider a perfume that is known to have ISO E Super in it! It is not one of the SSS fragrances that I have a sample of, and I draw the line at spending money on buying a vial, but if I have the chance to try it, I will.

          With regard to the Tabac Rouge, I found it interesting that it was too honeyed and too sweet on your skin too. Yes, something a little darker to counterbalance all that sweetness would have made it a rounder, more nuanced composition. Most definitely, patchouli would have helped….. 😉 (You and I on the patchouli…. lol)

          I haven’t tried your two favorite tobacco scents. I tried a few Miller Harris fragrances in Paris, but I can’t remember now what they were. I’m still trying to get over the fact that you recommended an ISO E Super perfume to me! 😉

  3. Portrait of a Lady is one of my most beloved perfumes, but I wouldn’t want a torturously sweet rose on my skin even for 5 minutes. The tabac rouge on the other hand might be something I’d enjoy.

    • Sabine, if you like Portrait of a Lady, you may very well like this, because POAL means you have a much higher tolerance for sweetness than I do. Plus, your skin may not amplify basenotes, patchouli, or sweetness the way mine does. So, if POAL really is a huge favorite, don’t rule out Rouge Avignon. 🙂 As for Tabac Rouge, it’s a nice variation on Tobacco Vanille. I hope you get the chance to try them both. 🙂

  4. When I saw the Phaedon Tabac Rouge review notification in my email the words that immediately flashed through my mind were “similar to Tobacco Vanille”, “nice that it’s less expensive than Tobacco Vanille”, and “nothing really special, but nice nonetheless.”

  5. These all sound interesting but if they smell like something else that I already have and like/love (Tobacco Vanille and POAL), I am not compelled to pay for samples. Lucky for me, I can check these out the next time I go to Osswalds.

    Regarding the backdrop of the picture of Pure Azure, it sure looks like the coast of Santorini but then again the Greek islands and heart-stopping pictures of these islands on the Aegean probably all look the same.

    • All the islands look largely the same in terms of their colour palette and beauty, but you may well be right about Santorini. With regard to the Phaedon line, I think they’re worth a sniff if you’re at Osswalds. The EDTs felt very sheer to me, but the EDPs have greater initial forcefulness. I’d be curious as to which one caught your attention. 🙂

  6. I tried Tabac Rouge before my decant arrived (but after I had ordered it) and didn’t love it. Thankfully, I really warmed up to it and like it a lot. Would I buy a bottle? Probably not. For me, it was very nice and effortless, if not particularly noteworthy. My decant is 10ml, and with the number of options available to me I’ll probably have it for a few years. 🙂

    • I’m not surprised by your reaction. If I may ask, did you order a sample vial prior to your actual decant, like from Luckyscent, etc., or did you receive it via one of the groups?

      • Neither of the above! I went to a meetup, and someone had been in on a split of one of the earlier bottle and brought it along for everyone to smell. Honestly, my first reaction was very, uh, not positive. Not sure why I changed my attitude so much, although maybe it was my subconscious telling me I bought a split so I had better learn to like it! 😛

        • My first reaction in the store was positive, then quickly turned negative, especially as the scent on my clothing was utterly overwhelming and heinous. (NEVER put Tabac Rouge on clothing!) It’s better on skin, and I’ve come around a little.

          But I would definitely never wear it or want it for myself. For me, Kalemat fits what I’m looking for in a tobacco-amber-vanilla fragrance much more.

  7. Pingback: La Via del Profumo Tabac | Kafkaesque

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