Paris Perfumers: Laurent Mazzone & LM Parfums

Fate, planning, and a little bit of serendipity gave me the chance to meet with three, very different, Paris perfumers during my trip. Actually, to be completely precise, one is primarily based in Grenoble, and one is an actual nose/creator, while the other two are more technically considered as perfume creators with their own houses. Semantics aside, I had a marvelous time with each one, and thought I’d share a little bit of the experience, each of which was very different but utterly memorable. Today, the focus will be Laurent Mazzone and some of the LM Parfums that I tried, including some gorgeous upcoming, new releases slated for November 2013 and early 2014.

LAURENT MAZZONE & LM PARFUMS:

Hotel Costes. Source: hotel-costes.semuz.com

Hotel Costes. Source: hotel-costes.semuz.com

The Hotel Costes on the Rue St. Honoré in Paris is perhaps the pinnacle of stylish, ne plus ultra, sophisticated cool. Velvet, opulence and excess are the bywords for the decor inside, but one of the main attractions is the indoor courtyard. And what a scene it is! Imagine a large, covered, indoor courtyard surrounded on high by Roman statues and greenery. At its pristine, white tables covered with crystal glasses, an array of pencil-thin, black-clad, social x-rays — draped in ennui as much as in Hermès — pose stylishly on thin, black chairs. Their fragile bones seem likely to be crushed by the great effort of lifting their cigarettes. And they’ve clearly followed the mantra and example of Anna Wintour, Vogue’s “Nuclear Winter” editor-in-chief, when it comes to haughtiness. Their male counterparts are all tanned, in dark suits with crisp white shirts that are opened a few buttons, and fixated on their cellphones as they sip a glass of chilled white wine with one well-shod limb elegantly crossed over the other. All around are a phalanx of haughty waiters, many of whom seem to be aspiring models, who look down their noses at your from their great height and seem almost offended that you’ve bothered them with a request. (Or perhaps they’ve simply got issues with people who ask for ice, or for directions to the loo? At the very least, they’ve got issues with a variety of things, and need a serious attitude adjustment.)

Hotel Costes courtyard. Source: lefigaro.fr. photo : DR.

Hotel Costes courtyard. Source: lefigaro.fr. photo : DR.

Outside the Hotel Costes. Photo: my own.

Outside the Hotel Costes. Photo: my own.

As I walked up to the hotel from the aristocratic, luxurious Place Vendome just around the corner, a large chauffeur-driven Rolls-Royce was idling, and a bodyguard talking into his microphone. The chauffeur stood in the middle of the road with the famous Chopard jewellers behind him. Hovering like a gaggle of geese, outside and in, were extremely tall, elegantly clad women whose clothing, looks, and attitude marked them as somehow being involved in Paris Fashion Week which was ending the next day (October 2nd).

It was into this overly hip, excessively cool, “in” scene that I arrived — sleep-deprived, with my voice half-gone from the early part of my trip, and feeling rather bedraggled, if truth be told. I was scheduled to meet Laurent Mazzone and Fabienne, the international business agent for LM Parfums, whose incredibly warm, sweet, and friendly emails had resulted in this meeting. We had begun communicating just a few days before my departure and after my enthusiastic, extremely positive review for LM Parfums‘ gorgeous Sensual Orchid.

As luck would have it, Laurent Mazzone was going to be in Paris for the fashion shows. He had greatly enjoyed the thoroughness of my review (happily, my verboseness seems to a positive thing for some people!), and invited me for drinks. When I warned Fabienne that my French was rusty and that I hadn’t spoken it consistently in almost 20 years, she offered to come along as well. (It was just as well because, despite her opinion that I wasn’t at all rusty, I most definitely am! Plus, in the fog of my exhaustion, I often blanked out on words or phrases. Merci, Fabienne, for saving my linguistic hide.)

Laurent Mazzone and Fabienne during Moscow Fashion Week 2013. Source: annarusska.ru

Laurent Mazzone and Fabienne during Moscow Fashion Week 2013. Source: annarusska.ru

I found Laurent and Fabienne easily, sitting at a couple of tables in the corner along with Laurent’s partner, and was greeted with kisses and even a hug. Laurent Mazzone is a very dapper, youngish man in his early ’30s (I think), with a cherubic face, a naughty gleam in his mischievous, warm, brown eyes, and a big grin. He has an enormously exuberant personality, which I loved, and endless passion. Yet, he is also extremely serious when it comes to the subject of perfumery, and has a true commitment to the idea of making luxurious, sensuous perfumes in the grand tradition, but with a modern feel. There was enormous sensitivity in those brown eyes when listening to my comments about some of his line, sometimes followed by a huge, infectious smile from ear to ear when he saw that I understood and appreciated their nature.

Source: uae.souq.com

Patchouli Boheme. Source: uae.souq.com

He had brought a chic, black, and black-ribboned, LM Parfums bag of what I thought would be perfume samples. They turned out to be actual, full, 100 ml bottles of 3 of his fragrances: Ambre Muscadin, Patchouli Boheme, and the new, limited-edition, Chemise Blanche. Yet, despite my patchouli and amber obsession, I never tested any of those perfumes that day and, instead, ended up trying his forthcoming, new perfume, Hard Leather.

Hard Leather will be released in November, and I can’t wait because I absolutely loved it! In fact, I think I may have yelped or cried out rather loudly upon sniffing it because, suddenly, some tables of black-clad, haughty Parisians were turning around with raised eyebrows. I didn’t care, and I think I may have hugged Mr. Mazzone at one point over Hard Leather because it was (and is) absolutely fantastic. Mr. Mazzone describes it as an “animalic leather” that, to my opinion at least, isn’t particularly animalic or aggressive after the opening 10 minutes, but, instead, much more beautifully well-rounded and warm. It might be “animalic” by French standards, but I don’t think it is generally or as a whole, and especially not by Middle Eastern or Amouage standards.

Hard Leather has its musky side to be sure, but it’s primarily woody, sweet, rich, spicy, ambered, and incredibly sensual. From the first sniff, I could instantly tell that there was oud from Laos in it, with its own very unique, aged character, but what I liked about this version of it is that it didn’t smell fecal like so many fragrances that use that particular Laotian wood. Even better, there is none of that revolting Gorgonzola or cheese undertone that very aged Laotian oud can sometimes have. Soon after the agarwood announces itself, there is a burst of pungent civet which quickly calms down (in less than ten minutes), and melts into the rich, well-blended, richly burnished whole.

In essence, Hard Leather smells like your boyfriend’s leather jacket, lightly mixed with his musky scent, along with deep, almost honeyed, slightly smoky oud, and a vague tinge of floral sweetness, atop a base of ambered warmth. At times, it seemed to share some kinship with Serge Lutens Cuir Mauresque, which is one of my absolute favorite Lutens fragrances, but there are clear differences in smell. Even apart from the oud, Hard Leather has a little more edge at first, and is significantly more woody. It also seems to have a different (and much smaller) floral vein running through it. I can’t remember the rest of the notes that Laurent later told me about, but, if memory serves me correctly, there is iris absolute in Hard Leather as well. [UPDATE 10/17/13 – I have the official press release for Hard Leather with its sleek graphics and the full list of notes in the perfume.]

I also can’t recall the name of the perfumer with whom Laurent worked, but I laughed at his description of the process whereby he kept telling the nose to put in “more. More, more, more!” Not only is such a comment completely in keeping with Mr. Mazzone’s character, intensity and passion, but the perfume really has deep richness. I was so crazy about Hard Leather that Mr. Mazzone sent his friend up to their rooms to get his own small decant to give me as a gift, which resulted in a further exuberant outburst that undoubtedly horrified the Hotel Costes’ snobs, but too bad. This is such a fantastic perfume! I will do a review closer to the perfume’s launch date, but I’m telling guys, in particular, and women who like masculine, woody or leather scents: you need to check this one out.

Source: Silkcosmetics.nl

Some, but not all, of the LM Parfums line. Source: Silkcosmetics.nl

What I love about LM Parfums is that they are luxurious, sensuous, full-bodied, and rich. Hard Leather, unlike most of the perfumes from the line, is an extrait de parfum (only three of the current LM Parfums have that concentration), and clocks in at 20% perfume oil. All the perfumes, however, have an opulence that really harkens back to the golden age of perfumery. They’re not fuddy-duddy, old or dated in smell, but Laurent is clearly driven by his love for the classic perfume greats. These fragrances all feel like actual, serious perfumes — they proclaim their richness and luxurious nature without hesitation, announce their presence, and feel no shame over the fact that they are both perfume and French in nature.

Yet, the thing I found with Sensual Orchid and Hard Leather is that their richness contrasts with a surprising airiness in feel. These are not opaque, thick perfumes by any means! Based on what I’ve tested thus far from the line, even the sillage drops after about 2-3 hours to hover somewhat discretely just an inch or so above the skin. The perfumes are potent when smelled up close and linger, but they aren’t battleships of heaviness with nuclear projection that trails you for hours. (In all honestly, I wish they were like that, but I realise that my personal tastes are not the modern style, and that ’80s-style powerhouses are rarely made today.) Still, LM Parfums are all very French in feel or spirit. Mr. Mazzone mentioned a number of the perfume legends, like Guerlain’s Mitsouko, for example, and how he wants his perfumes to reflect the same sort of sophisticated complexity with layers of nuance.

His philosophy certainly shows in Hard Leather, but also in another upcoming fragrance called Army of Lovers. It is a chypre and, honestly, this is a true chypre! None of that neo-chypre or wanna-be, pretend, quasi-chypre business. (Le Labo’s Ylang 49, I’m looking straight at you with your revolting purple patchouli!) No, this is an actual, genuine chypre with an amount of oakmoss absolute that you have to smell to believe. It’s beautiful, very elegant, and reeks of class. It was created by Mr. Mazzone with a Robertet nose (I think) whose name I have now forgotten, and the perfume name references a Swedish group that Mr. Mazzone loves. I have to wonder if there will be any trademark issues in using the same name, but the perfume won’t be released until 2014, so I’m sure he has time to work out any problems that may arise.

I wish I could recall the notes in Army of Lovers, but all I remember now is how impressed I was with its elegance. At one point, I had Hard Leather on one shoulder or bicep, and Army of Lovers on the other — and I may have uttered a rather strangled, guttural moan. I certainly did something very loudly that seemed to have (further) shocked the constipated denizens of the Hotel Costes, and I saw a very disapproving gleam in our server’s eyes when he stopped by next. At this point, I most definitely did not care. Laurent Mazzone was spraying me with glee, and then himself, and we were standing up to sniff each other publicly without the slightest bit of thought to those around. I might have entered a slight fugue state at one point as the potent chypre of Army of Lovers, and the spicy, oriental, animalic leather-oud warmth of Hard Leather billowed out around me. I may have this incorrectly, but if I recall, I think Laurent Mazzone stated that Ambre Muscadin and Patchouli Boheme are two of the main corner stones or representational fragrances from his line. I suspect that either Hard Leather, Army of Lovers, or both will be soon joining them.

In telling you all this, I’m being completely honest. Just as I am when I say that there were some things I smelled that day that were not my cup of tea at all. Very well-made, and beautifully blended, yes, but most definitely not my personal style. Mr. Mazzone sprayed me with something and — blame my usual bluntness or, perhaps, massive sleep-deprivation — I instinctively recoiled, my whole body jerked back, and I grimaced. It was some floral fragrance with purple, fruity patchouli and a synthetic element. So much purple, sweetness, and fruitiness! I had blocked out the name entirely due to my sheer horror, but, in looking over the list of names in the LM line now, I suspect it was O de Soupirs.** If I recall correctly, Mr. Mazzone described its feeling or inspiration as something a woman would wear before going to a rendezvous with her lover. Before I could stop myself, I blurted out something along the lines of “Absolutely not! This is for a 14-year old girl!” (Oh God, now that I’m remembering more of the day, I think I even tried to rub it off my arm with a napkin!)  ** [UPDATE: it turns out the fragrance I didn’t like was a new, upcoming, not-yet-released perfume called Lost Paradise. It will be launched in 2014. — Further Update 1/29/14: the name has been changed to Ultimate Seduction. ]

I usually try to be more tactful and polite, so I’m quite chagrined at my rudeness, but I really couldn’t help the outburst or my instinctive, gut-level reaction. There was a pause in the conversation, and Mr. Mazzone blinked, but he was extremely gracious about it, though there was a hurt look in his sensitive eyes. I tried to explain that I was always very honest in my opinions, and that my candour should let him know that I was quite sincere in my raves for the other two perfumes. He actually seemed to like that a lot, but he’s also incredibly polite, so perhaps I’m just hoping that he put it all into context.

Even before this incident, Mr. Mazzone had quickly caught onto my personal tastes, which strongly mirror his own, so it wasn’t a surprise when he immediately noted that I would very much dislike another perfume that he had included in the very generous “samples.” It was the new, recently released but limited-edition Chemise Blanche which — unlike its siblings — is not done in a black, velvet box imprinted with the LM Parfums logo. It’s also not in one of the black bottles that Mr. Mazzone has intentionally made almost just barely opaque, but not quite. He was concerned that perfume owners would not be able to see how much was left in their bottle if it was a solid black, so he specifically had the glass done in a way which would show how much liquid was left if the bottle was held up to the light. I loved the thoughtfulness and attention to detail involved in that, especially as the issue of remaining quantity is a problem that I always have with my old, jet-black bottle of Fracas.

Chemise BlancheInstead, Chemise Blanche is in a clear, glass bottle and in a white velvet box. The reason Mr. Mazzone was sure I would dislike it is because it is very much the opposite of my favorites from his line: it’s a perfume centered around aldehydes and citruses. To me, it very much evokes something crystalline in visuals, almost Alpine, if you will: white, pure, clear, airy, and very light in feel, despite being an extrait in concentration. According to Fragrantica, the notes include:

aldehydes, bergamot, mandarin, iris, lily of the valley, rose, benzoin, tonka, amber and musk.

To my surprise, given my loathing for aldehydes, the note was much tamer than I had expected but, alas, even Mr. Mazzone admitted that Chemise Blanche smelled of soap and dishwashing liquid on my skin. (By now, sniffing yet my another portion of my shoulder, we were really receiving some strange looks!) Chemise Blanche is not my style at all, and my skin is always a huge problem when it comes to aldehydes, but I freely admit that the perfume is very well-done. Actually, with a few wearings, I occasionally persuaded myself that Chemise Blanche might almost be something I would opt for if I were looking for a crisp, light, gauzy perfume with a citric edge. Almost. I’m wearing Hard Leather as I write this, and I doubt I would ever go for crystal white when I could have shades of richly burnished brown, red, black and amber instead!

Nonetheless, Chemise Blanche turned out to be quite a hit with my friend with whom I was staying and who has very difficult perfume tastes. It’s not only that she is someone whose tastes are the polar opposite of mine; it’s also that she finds almost everything to be “too sweet” or “too strong.” She recoils in horror at even the slightest bit of Orientalism or spice, isn’t a huge fan of most pure florals, and adores airy, light, clean and citrusy fragrances. Even in that last category, however, she thinks the vast majority are “too sweet.” (It was quite interesting going perfume-shopping with her one day! No matter what citrus fragrance I found for her, almost all were rejected and, in a few cases, deemed to be “too masculine” as well.) Chemise Blanche, however, smelled lovely on her skin, and she seemed almost convinced that it wasn’t the dreaded, verboten “sweet.” (It is not. Not even remotely!) So, I left her a large decant for her to test out while she decides if it is full-bottle worthy. 

Laurent Mazzone. Source: unique.ru.com

Laurent Mazzone. Source: unique.ru.com

All in all, I had an absolutely wonderful time meeting Laurent Mazzone, his partner, and Fabienne. They were incredibly warm, friendly, effusive, generous, and filled with life. It was truly fun, whether we were laughing over Mr. Mazzone’s astringent views on some of the Paris Fashion Week collections, sniffing each other publicly, or having passionately robust discussions about the state of perfumery in the past versus today.

You know, all perfumers talk or claim that they put a little bit of themselves or their personalities within each fragrance, but it’s not always true. Commercial perfumery certainly doesn’t have that, and neither do some purportedly “niche” lines. Yet, in sniffing the various LM Parfums, I can actually and genuinely see a little bit of Mr. Mazzone in most of them. There is a quietly refined, passionate lustiness or sensuality in the ones that I’ve tried — whether it’s the overtly sexy Sensual Orchid, the smooth, sweetened, goldenness of Ambre Muscadin, the hugely smoky Patchouli Boheme with its almost mesquite-like opening, or the more masculine Hard Leather — that really seems to epitomize different parts of the gregarious, outgoing, exuberantly passionate man I met. Chemise Blanche seems to be an anomaly, at least to me personally, in terms of that character assessment theory, but the line certainly carries something for everyone and its clean crispness should definitely appeal to some modern tastes.

I may end up doing a proper review for Chemise Blanche down the line, but I definitely plan to cover Patchouli Boheme and Ambre Muscadin. Hard Leather as well, when it is released next month. In the meantime, if you have the chance to try any LM Parfums, do give them a sniff. The line is now in the U.S., and is no longer exclusive to Europe. Plus, Osswald in New York has a very affordable deal on samples which should make testing quite easy. For readers in Europe, the line is not hard to find, and LM Parfums sells 5 ml decants at a very reasonable price (€14 or €19). As for me, I suddenly fell upon the genius idea of layering Sensual Orchid with Hard Leather on occasion, and now, I really have to get my hands on a proper decant of both. The people at the Hotel Costes are lucky they’re not around to witness my reaction….

[UPDATE: I have now reviewed Ambre Muscadin and Hard Leather, with shopping information and pricing information provided in the appropriate reviews.]

Disclosure: Some of the perfumes covered in this post were, as noted, provided by LM Parfums. There was no financial compensation for any of this. I don’t do paid reviews or posts, and my views are my own. 

DETAILS:
Cost & Availability: LM Parfums always come in a 100 ml/3.4 oz bottle. The European price is generally either €120 (€125 at some online vendors), or €195 (or £195). The American retail price is either $175 or $225. In the U.S.: Laurent Mazzone’s fragrances used to be European exclusives, but the range just came to America two months ago. It’s sold exclusively at OsswaldNYC. For some strange reason, the website seems to show only two fragrances now, and not all the ones it had earlier when I reviewed Sensual Orchid. In terms of samples, none of the U.S. perfume sample sites currently carry the LM Parfums line, but Osswald has a special deal for all its perfumes for U.S. customers who telephone the store: 10 samples for $10, with free shipping in the U.S., and it’s for any perfumes that they stock! That means the full, existing, current LM Parfums line (or whatever parts they may now carry of it), and some other goodies only found at OsswaldNY, for less than a $1 a vial! The deal is only available for telephone orders, however, so you have to call (212) 625-3111. Outside the U.S.: In Europe, you can buy the perfumes directly from LM Parfums for €125 or €195. (At this other LM Parfums site, some of the bottles are priced at €120.) Samples are also available for €14 or €19, depending on the perfume in question and its concentration, and they come in a good 5 ml size. In the UK, the LM Parfums line is carried exclusively at Harvey Nichols. In France, you can find the perfumes, and 5 ml samples of each (usually about €14) at Laurent Mazzone’s own Premiere Avenue. In Paris, LM Parfums are sold at Jovoy. Germany’s First in Fragrance carries the full line and sells samples as well. You can also find LM Parfums at Essenza Nobile, Italy’s Vittoria Profumi, or Alla Violetta. In the Netherlands, you can find LM Parfums at Silks Cosmetics or Parfumaria. In the Middle East, I found most of the LM Parfums line at the UAE’s Souq perfume retailer. For all other countries, you can find a vendor near you from Switzerland to Belgium, Lithuania, Russia, Romania, Croatia, Azerbaijan, and more, by using the LM Parfums Partner listing. Laurent Mazzone or LM Parfums fragrances are widely available throughout Europe, and many of those sites sell samples as well.