Sneak Peek – Chanel’s 1932 Collection: Fine Jewels & The 1932 Perfume

In 1932, in the midst of the Great Depression, Chanel launched her first collection of haute jewelry. It consisted of diamonds set in platinum and was shown in an exhibit entitled “Bijoux de Diamants.” In 2012, on the 80th Anniversary of that exhibit, Chanel debuted a new fine jewelry collection and, in homage, called it, quite simply, The 1932 Collection.

In February 2013, the perfume that went along with that jewelry launch will be released. It too is called, quite simply, 1932 and it is part of Chanel’s Les Exclusif line of fragrances. I have a sample of it already and will do a review sometime in the next 10 days but, in the meantime, I thought I would share some lovely photos I came across from Elle magazine as well as information first posted exclusively by the blog, The Scented Salamander.

THE JEWELS:

coco chanelElle‘s October 2012 article states:

To celebrate the 80th anniversary of the exhibit, Chanel has created a new collection of diamonds, pink sapphires, pearls and more, called the 1932 Collection. Though the gorgeous high-end baubles aren’t on display to the public—Chanel built a giant dome outside the Museum of Modern Art in New York to house the display starting next week (and for one week only)— you can view part of the collection right here. ELLE.com has a sneak peek at the goods and a look back at Coco Chanel’s (pictured) original exhibit from 1932.

You can see the full 42 photos of the original Chanel jewels on the Elle website (linked up above), but I thought I’d share a few of them here:

1. Star-themed jewelry on display at “Bijoux de Diamants” in 1932. Coco Chanel was often inspired by celestial motifs.

The Comète necklace created by Coco Chanel in 1932 for her “Bijoux de Diamants” exhibition. The 80th anniversary collection plays hommage to many of the same motifs which inspired Chanel, including stars, comets, and moons”:

“From the 1932 collection, the Cosmos watch in 18K white gold set with 537 brilliant-cut diamonds, 29 fancy-cut diamonds, and 31 princess-cut diamonds”:

“The Céleste brooch uses Coco Chanel’s heavenly motifs and showcases the solar system at work. Set in 18K white gold set with 881 brilliant-cut diamonds, 24 baguette-cut diamonds, a 79.3-carat Australian baroque cultured pearl, three Indonesian cultured pearls, and 15 Japanese cultured pearls”:

THE 2012 COLLECTION

“The 2012 Comète necklace—which references the original 1932 piece—comes in 18K white gold set with a 14.8-carat round-cut diamond, 823 round-cut diamonds, and 34 princess-cut diamonds”:

2. Diamonds necklaces on mannequins. First up, the “Noeud Papillon necklace, displayed on a mannequin. Using wax busts instead of jewelry trays was considered revolutionary in 1932.

3. Random pieces that you can read more about on the website but which caught my eye:

You can see the remaining photos of past and present fine jewelry at the Elle website.

THE PERFUME:

Onto the perfume! On February 1, 2013, Chanel will launch a new perfume as part of its Les Exclusifs perfume line. This one will be called, quite simply, 1932.

[UPDATE: I have now posted a preliminary, but long, review of 1932.]

Le-parfum-1932-de-Chanel.jpg

MimiFrouFrou at the Scented Salamander seems to imply that February 1st launch date will apply only to Chanel’s Paris store. She states: “Chanel will launch a new perfume called 1932 from February 1, 2013 in France in their boutique collection created in 2006 entitled Les Exclusifs.” [Emphasis added]

I don’t know if the perfume will launch in U.S. Chanel boutiques at that time, but I do know that the perfume is already being sold over the internet with photos being posted on random sites. I’ve also read that Chanel handed out sample bottles of “1932” to guests at a special VIP showing of the special 1932 jewelry collection. I obtained my 10 ml decant from my eBay secret weapon, Deborah, who got it as part of a split with a friend in Michigan.

I haven’t tried my decant yet, as I prefer not to test out perfumes until I’m ready to focus on them in-depth for a full review. I also wanted to get some background on it beforehand from Chanel. So I contacted Chanel twice to ask them about the notes in the perfume. The responses indicated that either the Chanel representative had absolutely NO idea what I was talking about and had never heard of 1932, or that she couldn’t talk about it prior to its official launch. Despite my very clear question, I was simply given a run-down of the perfume notes in all the existing perfumes in the Les Exclusifs line. There was no reply to my more pointed follow-up question and email about 1932 in specific. (I’m a lawyer. I know how to ask follow-up questions that are pretty damn clear.) Silence and no response.

So, I set out to try to hunt down more information and do a little detective work. I had read that the perfume would center around jasmine and powder, but the Scented Salamander has much better and more detailed information:

In 2012, Chanel issued the high jewelry collection entitled the 1932 Collection featuring 80 pieces reprising this galactic inspiration to fête the 80th anniversary of the diamonds exhibition.

The Eau de Toilette follows this year; inspired by this homage to a forgotten chapter of the Chanel legacy it is described as a delicate powdery floral.

1932 centers on the ingredient jasmine, for which the house of Chanel is reputed to hold particularly exclusive harvesting rights in Grasse. The floral accord is said to have been worked upon, petal after petal, chiseled thanks to that other luxurious floral, iris. Vetiver and musks anchor the perfume.

Price: 130€ for 75 ml.

Via Marie-ClaireElleElle France

A bottle of 1932 was recently offered for sale on eBay. Here is a photo of the ingredients listed on the box:

Chanel 1932

The box adds to the possible list of ingredients. Between the notes mentioned on the Scented Salamander and those from the box, we seem to have:

Jasmine, vetiver, musk, coumarin, cloves (ie, eugenol), cinnamon (?), citrus (lemon and lime?) and some other technical things.

Those are some interesting notes. Some, like eugenol, I was previously aware of but the rest were too technical to mean anything to me. So, I decided to do some further detective work. From my understanding, eugenol (an essential oil found in cloves) is one of the main foundations of my beloved Opium and its use has been strictly limited in terms of quantity due to fears of it causing health problems in high doses. The Reuters article that was the foundation of my post on 2013 perfume changes, IFRA and the EU stated:

When it was launched in 1977, the original Opium was full of eugenol and also contained linalool, and limonene found in citruses. In large doses, Eugenol can cause liver damage, while oxidized linalool can cause exzema and prolonged exposure to pure limonene can irritate the skin.

Obviously, no perfume in 2013 will have any of those ingredients in anything remotely close to dangerous quantities. Not a chance in hell. Still, it’s interesting that Chanel’s 1932 will contain at least 3 of Opium’s more iffy notes: eugenol, linalool and limonene. Frankly, and speaking only for myself, I couldn’t care less if it means that 1932 will smell something like Opium!

Farnesol seems to be a similar target of IFRA attention. According to the Lisa Lise blog, it is one of those ingredients that IFRA is concerned enough by to mandate a sort of disclaimer notice on perfumes containing it. She states that farnesol is:

One of the 26
In perfumery, farnesol is used to anchor and enhance the components of a perfume. Because it is a key ingredient in perfumes (and therefore a possible allergen), it is one of the 26 specific fragrance ingredients that have to be declared according to the EU cosmetic directive.

[…] [Y]ou’ll find it in as a component of citronella, lemongrass, tuberose, rose (and more). It’s a versatile, controversial and complex ingredient.

Cinnamyl alcohol is another substance that, like bergamot and other ingredients, IFRA restricts in terms of quantity. According to Wikipedia, it can come from peru balsam, storax or cinnamon leaves, and its smell is “described as ‘sweet, balsam, hyacinth, spicy, green, powdery, cinnamic.'”

Alpha-isomethyl ionone is yet another IFRA-restricted ingredient that needs to be mentioned. I read on a number of sites that IFRA banned its use in perfumery, but research seems to indicate that that is an incorrect claim. Instead, as a few people have noted, it’s only its quantity which has been restricted. One Basenoter, Irina, also states that its use is permitted so long as there is a disclosure or notice on the box. She mentions that it is “a wonderful violet and orris root smelling material.”

Going down the list of ingredients, linalool is an essential oil which the Aroma Library classifies as a floral scent. It describes linalool as: “Fresh, floral, lavender, bergamot, coriander. Used in a wide variety of perfume’s. [sic] floral bouquet.”

According to the BASF, geraniol is an “aroma chemical for a floral and deep scent with a warm rose note.”

So, if you’re still with me, it seems that — based on all the various sources — the notes to Chanel’s “1932” are possibly:

Jasmine, rose, some possible rose enhancers (farnesol), bergamot (or lavender or coriander), cinnamon, cloves, violet or orris/iris, coumarin (hay), musk and possibly vetiver.

Again, I’m not going through the ingredients because I am personally concerned about allergens. I’m not. For myself, not even remotely. Plus, to me, learning the chemistry terms and the technical details of perfume is a bit like finding out how a sausage or hot-dog is made; I prefer just to eat it. In short, I’m merely trying to get a bloody clue of what’s in the damn perfume since Chanel refused or failed to answer my questions.

That said, I have to admit, I find it incredibly sad how many wonderful and key ingredients are the source of IFRA restrictions. Yes, they haven’t banned the use of the ingredients flat-out, but the quantities are so reduced nowadays that one has to wonder what “1932” would have been like if it had been made in…. well, 1932.

Anyway, I hope you enjoyed the sneak peek at Chanel’s magnificent diamond jewelry and at “1932,” along with my attempts at playing amateur perfume detective. If you’re interested, I can get the perfume review up sooner rather than later and without waiting for some sort of official press release on the subject. Have a good week!

[Update: My review of 1932.]

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Perfume News: 2013, the EU, Reformulations & Perfume Makers’ Secrets

We all know the horrors resulting from the existing IFRA regulations and how they have gutted some of the most famous perfumes in history. And most of you know that the EU is now trying to completely ban some of those legends, like Chanel No. 5, Miss Dior and a few others. But a Reuters article I recently read pointed out just how extensive the impact of some of the proposed changes would be, if they are passed — changes that could cripple the $25 billion a year global perfume industry.

As many of you know, the Scientific Committee on Consumer Safety (SCCS), an advisory body for the European Commission, is proposing a total ban on oakmoss and tree moss in all perfumes. These changes are different from prior restrictions on perfume ingredients because they’re coming from an agency outside the perfume industry. Before, “changes to perfume formulas [came] as a result of increasingly severe restrictions imposed by the industry’s self-regulatory body, the International Fragrance Association (IFRA),” though ingredient shortages or cost-cutting … also played a part.” Now, however, the proposals would come from an outside body — the EU — and would be part of a European law that would impact perfumes world-wide through even more severe restrictions. In addition, the SCCS wants 12 substances used in hundreds of perfumes on the market today to “be limited to 0.01 percent of the finished product, a level perfume makers say is unworkable.”

What I didn’t realise is the extent of the damage that would result if those proposals are passed. IFRA estimates that over 9,000 (!!!) perfume formulations would have to be changed. 9,000!

The SCCS also wants extensive perfume labeling which is fine, but I think it would definitely add to perfume costs. “Consumer groups were behind an amendment to an EU law in 2005 forcing perfume brands to label any of 26 potentially allergenic ingredients. The brands now list those ingredients – in Latin. Now the SCCS is proposing to extend that list to more than 100 potential allergens.” (Emphasis added.)

While I was extremely amused by that Latin bit, the thing that I found most surprising and interesting in that article was the apparent rift within the perfume industry on how to respond to the proposed EU changes.

INDUSTRY SPLIT

The proposals have also revealed schisms in the perfume industry – a lack of unity that makes it harder to lobby with one voice.

Brand owners such as Chanel and LVMH and scent-makers such as Coty, L’Oreal, Procter & Gamble, Givaudan and Symrise all have different goals.

LVMH, which owns Dior and Guerlain, and Chanel are lobbying Brussels to protect their perfumes, many of which were created decades ago.

“It is essential to preserve Europe’s olfactory cultural heritage,” LVMH told Reuters in an emailed statement.

L’Oreal, however, already uses many synthetic ingredients in its perfumes and is thus keeping a low profile on the issue, industry representatives said.

Other companies making perfumes on an industrial scale for luxury brands, such as IFF, Givaudan and Firmenich, are less concerned about the SCCS proposal because they can rely on synthetic materials and make new perfumes using them but the restrictions, if enforced, would force them to reformulate many of their scents on a scale never seen before.

Givaudan and L’Oreal declined to comment for this report.

(Emphasis added.)

The sharply differing reactions was fascinating to me. I must admit, my favorite part though was the bit about L’Oreal. It is a company which I blame in large part for their destruction of my beloved Opium, along with much of the YSL perfume brand, so I rather enjoyed Reuters giving them a sharp dig and emphasizing the synthetic nature of their fragrances nowadays. I bet they’re keeping mum over all these changes! Of course they are; what do they care about natural ingredients or the use of oakmoss? I mean, have you smelled what they’ve done to Opium?! Have you read people’s reactions to reformulated Kouros? I could go on, but this is not the place for my pet peeve about the end of Opium or YSL’s glory days.

Still, the article’s discussion of Chanel and LVMH’s lobbying efforts made wonder why those companies shouldn’t have their perfumes be designated as the olfactory equivalent of a historic landmark? Such protected status has been accorded to the Taj Mahal and for the Great Wall of China — why not for Chanel No. 5 or Shalimar? Is being a nanny state for the 1% (or even 3%) of EU citizens worth destroying an olfactory part of Europe’s heritage as well as a world treasure? Isn’t French perfume as much a part of France’s culture, heritage and identity as the Eiffel Tower or Versailles? I certainly would argue that French perfumes have given the world more concrete, daily, extended benefit or joy than the Eiffel Tower ever did. You don’t see anyone trying to cordon off the Eiffel Tower due to 2% to 5% of the world’s population suffering from vertigo, do you? I wish LVMH much luck and think their argument is an utterly brilliant one. Bravo to whichever lawyer thought it up.

Another interesting part of the article to me was the deep sadness of many actual perfumers at the changes that old, beloved classics have gone through, changes that far preceded the 2008/2010 IFRA rules but which perfume companies have snuck in quietly over time. Some changes go as far back as decades ago!

‘Most perfumes which are 20 years old or more will have already been reformulated several times because science has evolved and we want to ensure the safety of consumers,’ said IFRA president Pierre Sivac.

Many traditional essences that perfume creators consider core to their craft have been blacklisted in recent decades. Birch tar oil was removed from Guerlain’s Shalimar several decades ago because it was thought to be a cancer risk. Clove oil and rose oil, which contain a component called eugenol, and lavender, which contains linalool, may only be used in limited quantities in case of allergies.

And oakmoss, one of the most commonly used raw materials because of its rich, earthy aroma and ability to ‘fix’ a perfume to make it last longer, has been increasingly restricted because of worries about skin sensitivity.

That means perfumes like Shalimar, Chanel’s No. 5, Dior’s Eau Sauvage and Poison, Yves Saint Laurent’s Opium and Cacharel’s Anais Anais are only a shadow of their original, olfactory selves, according to industry experts.

“Eau Sauvage was a real chef d’oeuvre in its original form,” retired perfume-maker Pierre Bourdon, who created Dior’s Dolce Vita and Yves Saint Laurent’s Kouros, said of the 1966 scent. “It used to be very green and fresh. Today, it has been replaced by something softer and duller.”

He contends the scent has been stripped of furocoumarins, a class of organic chemical compounds produced by plants like bergamot that can cause dark spots on the skin when exposed to the sun.

Bourdon said he still wore Eau Sauvage because it reminded him of his father, Rene, who as deputy head of Dior perfumes in the 1960s and 1970s supervised the creation of the perfume.

Raymond Chaillan, who collaborated on the creation of both Anais Anais and Opium, believes both have changed. When it was launched in 1977, the original Opium was full of eugenol and also contained linalool, and limonene found in citruses. In large doses, Eugenol can cause liver damage, while oxidized linalool can cause exzema and prolonged exposure to pure limonene can irritate the skin.

Edouard Flechier, who created Dior’s Poison in 1985, says that fragrance has changed since its inception.

“I know the original formula by heart and I imagine they (Dior) had to change progressively because of new IFRA regulation.”

Natural ingredients are more supple than synthetic ingredients and give more depth to a perfume as well as a subtle play on various notes, says [Frederic] Malle, adding that IFRA restrictions have cost him “hundreds of hours” and “endless tests.”

If the industry largely got away with quietly tweaking its fragrances up till now, however, experts say that will be impossible if Europe backs the proposals aimed at wiping allergenic substances from the perfume-makers’ palettes altogether.

You can read the full article here, but I am interested in your reactions to some of the points it raised. Did you find the schism within the perfume industry to be as surprising as I did? Did you know of some of the ingredients removed from scents like Shalimar (the birch tar oil), Opium or Eau Sauvage? What about the point raised by Patrick Saint-Yves, president of the French Society of Perfume Creators (SFP), regarding the contradiction in encouraging the use of fragrance oils in aromatherapy massages (and hence, in use on the skin) but, yet, targeting them when used in perfumery? Do you think niche perfumers like Frederic Malle and Serge Lutens — both of whom have recently stated flat out that they may no longer be able to continue in this business — will be able to manage even half as successfully as they have now if their existing and future fragrances are essentially restricted?

I’d love to hear any and all thoughts you may have on this subject.