New Perfume Releases: Volume 5 – April 4, 2013

Welcome to another compilation of the latest perfumes that are either already out on the market, or that will be soon. As always, I will try to cover both men and women’s fragrances, niche and mass-market. So, yes, it will be long (very long!), but feel free to just scroll through to whatever interests you. All posts are taken via Now Smell This (“NST”), Fragrantica or some other cited source. Most of the sites have some discussion of the fragrance in question so, if you’re interested in further details, be sure to check out the original listing.

There are very few new niche fragrances coming out, beyond those previously covered. For the most part, there are just mainstream releases and additional flankers to existing fragrances, along with a number of limited-edition perfumes. Some of the many houses on the list for this post are Hermès, Byredo, Guerlain, Olfactive StudioCarolina Herrera, Viktor & Rolf, CacharelM. Micallef, Marc Jacobs, Dior, DSH Perfumes, DiptyqueJudith Lieber, Jo Malone and Boucheron.

HERMÈS:

CaFleureBon reports the addition of two new Jean-Claude Ellena cologne fragrances for Hermès. The two fragrances just came out on April 1, 2013 and are as follows:

CollectionColognes-Eaudenarcissebleu

Eau de Narcisse Bleu

” A creation made with complete freedom in which I particularly wanted to express the tactile nature of the raw material”. Jean-Claude Ellena.

A distinct contemporary writing style with notes of narcissus, orange blossom, woods, galbanum.

Collection Colognes - Eau de mandarine ambree[1]

Eau de Mandarine Ambrée

” I don’t know of a more cheerful smell than Mandarin, and a more velvety one than amber” – Jean-Claude Ellena

Reinventing its classic connection  to citrus fruits Mandarine Ambrée brings a cheeky  yet gentle vitality to the genre of colognes

Notes: green mandarin, passion fruit, amber.

The perfumes cost $125 for 100 ml and $165 for 200 ml. They were released April 1st at Hermes retailers and boutiques, as well as online at www.hermes.com.

MARC JACOBS:

Honey Marc JacobsNow Smell This reports a new flanker fragrance to Marc Jacobs’ Dot. The perfume is called Honey and will be released in July 2013. According to the press release quoted by NST, Honey was developed by perfumer Annie Buzantian and will be a “fresh, floral” fragrance. Further details are available at the site but, if you’re interested in the notes, they include

pear, fruity punch, mandarin, orange blossom, peach, honeysuckle, honey, vanilla and woods.

Marc Jacobs Honey will be available in 30, 50 and 100 ml Eau de Parfum sizes, along with matching lotions and body products.

CACHAREL:

In April 2013, Cacharel will release a flanker to Amor Amor called Amor Amor in a Flash. Fragrantica says it will be a limited edition scent for 2013, so I don’t know how long it will remain after the year’s end. Other details:

The new scent is inspired by the sensations of first kiss after a forbidden love, love at first sight and all the other moments that accelerate your pulse.

The composition is bold, youthful and fresh oriental-fruity, perfect for spring. It opens with fruity aromas of apricot and red apple. Delicate jasmine petals blend with sensual and spicy tones of cinnamon in the heart, laid on the base of sandalwood and sweet caramel.

Top notes: red apple, apricot
Heart: jasmine, cinnamon
Base: sandalwood, caramel

The fragrance is available from April 2013 as 30 and 50 ml Eau de Toilette.

NEELA VERMEIRE CREATIONS: 

As stated in the full press release I posted here, Neela Vermeire Créations will release a new perfume in Autumn 2013 called Ashoka. It is a tribute to a legendary Indian emperor:

His own evolution from ruthless conqueror to benevolent emperor is reflected in Ashoka’s journey from the fierce opening to a softly floral heart & the gentle embrace of its richly complex drydown.

Notes: fig leaves, leather, white and pink lotus, mimosa, fig milk, osmanthus, rose, water hyacinth, vetiver, styrax, incense, sandalwood, myrrh, tonka bean, and fir balsam.

In addition to the new perfume, Neela Vermeire will also be offering the fantastic Mohur from her existing India series in a new, higher concentration form. The original Mohur — which I loved and which I reviewed here — is an eau de parfum. Now, Neela Vermeire Créations will also offer Mohur in extrait de parfum concentration. It will come “in the original flacon in amethyst glass with a special panache spray.”

GUERLAIN:

Guerlain Flora RosaNST reports that Guerlain has launched Flora Rosa, this year’s travel retail exclusive addition to the Aqua Allegoria line. This year’s “regular” entry to the series is Nerolia Bianca; last year’s travel retail scent was Bouquet de Mai.

Flora Rosa is the new fruity floral Travel Retail exclusive fragrance. The spirit of rose and red berries is associated with white musks offering a powdery floral scent. Additional notes include iris.

Guerlain Flora Rosa is available in 75 ml Eau de Toilette. Check your international duty-free stores for availability.

There are also more details available on the Guerlain limited-edition Muguet perfume for 2013 that I wrote about in the prior New Releases post. A small snippet from the full Fragrantica article on it is as follows:

To honor this rite of the season, Jean Paul Guerlain was inspired to offer its own lily of the valley fragrance, Muguet. The fragrance gained a cult following which brought its own tradition of having the it available once a year for a limited time only. Le Muguet is offered as a token of luck, the promise of making the most of each moment. Lively, green and capricious, this fragrance heralds the arrival of spring.

The edition of Le Muguet for 2013 will be presented on April 25th as an early spring gift. In-house perfumer Thierry Wasser mingled notes of lily of the valley (i.e. muguet) in the heart with fragrance chords constructed around freshly cut roses and rich jasmine in a composition that aims to combine freshness with elegance. 

The new edition comes in the “quadrilobe” flacon, a design invented in the early 20th century. The pale green bottle has its neck encircled by pale green silk cord, the ends decorated with the initials G, standing for Guerlain, and a papier mache applique on the front depicting in relief lily of the valley blossoms. The final touch is a pear bulb atomiser which turns this fragrance into a retro-looking feminine accouterment.

Available at Guerlain boutiques and Guerlain “espaces” on April 25th, 2013.

I should add that the price for the Muguet is, like for all of Guerlain’s limited-edition Muguet perfumes, very high. I’ve read it is €400 in Europe. In the U.S., Bergdorf Goodman will be selling it for $575 for the 60 ml bottle. It is already listed there, though not yet available for purchase until April 25th.

PARFUMS VIKTORIA MINYA:

Hedonist, the first perfume from the Indie Paris perfume house of Parfums Viktoria Minya was just released, complete with a stunning bottle that features 500 Bohemian crystals inside the juice. I’ve already tried the perfume, reviewed it and loved it. Nonetheless, here are the details from the press release:

Source: Viktoria Minya.

Source: Viktoria Minya.

Hedonist, the first fragrance in the Viktoria Minya line, calls upon the spirit of hedonism – the art of devotion to the pleasure of the senses. Indeed, this bold creation’s aim is to provide a prolonged sense of indulgence to its wearer. The perfume is not only an enchanting olfactory experience, but an overall celebration of the infinite delight of the senses. To delight the sense of sight, this unique and heady scent is artfully presented within a beautifully crafted bottle filled with hundreds of genuine bohemian crystals that sparkle brilliantly, suspended within a divine golden liquid. To delight the sense of touch, the bottle itself is enclosed within a handmade wooden box fashioned to capture the sleek look and feel of snakeskin leather.

Designed for the woman who dares to be true to her desires, Hedonist is a richly provocative fragrance that combines the sweetness of love with the power of lust. Lush floral notes of jasmine and orange blossom absolute flirt with the dark intensity of rum absolute and the subtle spiciness of the world’s finest woods for a scent that is as captivating as it is unforgettable.

The notes feature rum, bergamot, peach, jasmine, orange blossom, osmanthus, vetiver, cedar, vanilla and tobacco.

Viktoria Minya Hedonist is €130 (about $168) for 45 ml Eau de Parfum, and can be purchased at the brand website, which also provides a sample (for about $6) with free shipping to anywhere in the world. And, again, here is a link to my review of it, if you’re interested.

BYREDO:

CaFleureBon has details on a new perfume from Byredo founder and nose, Ben Gorham, called Inflorescence. The site explains that: 

the name is an actual word; an inflorescence is a group or cluster of flowers arranged on a stem that is composed of a main branch or a complicated arrangement of branches.

According to the press release, ‘Inflorescence, is an Arcadian stroll through untamed bowers of full-blown, rambling roses, interspersed by the intoxicating, honeyed notes of pink freesias in their prime. Two of Spring’s very first flowers lie at the heart; the creamy-soft allure of the Magnolia blossom, its petals fully open about to drop onto beds of quivering Lily of the Valley or ‘May Bells’ –in the language of flowers, symbolic of a ‘return to happiness’ and the joy associated with the onset of spring”.  

CaFleureBon’s Perfumer of the Year 2012, Jerome Epinette of Robertet, created Inflorescence and in an unusual composition, Jasmine is  at the base.

Top: Rose Petals, Pink Freesia

Heart: Magnolia, Lily Of The Valley

Base: Jasmine

Available at Byredo.com 100ml EDP/ $220.

BOUCHERON:

Boucheron has released new, limited-edition flankers of two of its fragrances. Now Smell This has the full details:

Boucheron Jaïpur Bracelet limited edition

Boucheron has launched summer limited editions of 2012′s Jaïpur Bracelet … and 1997′s Jaïpur Homme….

Jaïpur Bracelet Limited Edition ~ “Jaipur Bracelet Summer opens with the vividness of a melange of fruits, sweet and juicy. In the heart, an exotic floral-fruity accord creates a voluptuous yet playful feel, while the a precious dry down of woody notes counterbalances the sweetness beautifully.” With notes of mandarin, red currant, raspberry, rose, lychee, woods and orris. Available in 100 ml Eau de Toilette.

Boucheron Jaïpur Homme limited edition

Jaïpur Homme Limited Edition

~ a woody aquatic interpretation of the original, with cantaloupe, clove, nutmeg, cinnamon, vanilla and amber wood. Available in 100 ml Eau de Toilette.

VIKTOR & ROLF:

Viktor & Rolf will be releasing a special anniversary version of its Flowerbomb La Vie en Rose flanker to Flowerbomb. So, in essence, a flanker to the flanker. It will be called Flowerbomb La Vie en Rose 2013. Fragrantica explains:

In 2013 Viktor & Rolf celebrates the fifth birthday of the fragrance Flowerbomb La Vie en Rose with a new edition Flowerbomb La Vie en Rose 2013.

This sparkling scent is a lighter and fresher version of the famous original Flowerbomb, designed for the summer season. The scent is made with the intent to improve your mood and to bring positive vibes. The explosion of vivid notes this time comes in light coral colors and a luminescent pearly bottle.

Top notes: bergamot, mandarin, pink pepper, green tea

Heart: lily of the valley, rose, sugared almond, raspberry, red forest berries

Base: patchouli, cashmere, amber

It is available as 50 ml Eau de Toilette, limited edition.

M. MICALLEF & DURAND PARFUMS:

Le Parfum Couture Denis Durand for M. MicallefCaFleureBon announced the collaboration between the French niche luxury house, M. Micallef, and Denis Durand, “the French couture designer known for his glamorous designs using opulent fabrics and Swarovski crystals.” The perfume is called Le Parfum Couture Denis Durand for M. Micallef and one CFB editor described it as “a purring slinky beast of a fragrance and one of the best perfumes Mme Micallef has ever made.” Further details:

Through their close friendship and artistic cooperation, Martine Micallef and Denis Durand created a glamorous and sophisticated perfume; it is the first fragrance under the  M. Durand label.

The flacon is drool worthy and I don’t care if you think bottles don’t matter, but it is stunning … hand sewn delicate Chantilly black lace adorned with a little satin bow and a golden medal with the initials of the two artists.

Head Notes: Ceylon cinnamon, Italy tangerine

Heart Notes: Bulgarian rose, orange blossoms, honey and animalis (oud?)

Base Notes: sandalwood, patchouly, amber and white musk.

 50 ml EDP/ Retail price: $190

 April 2013 at Osswald NYC and will be rolled out to American stockists in May

CFB Editor’s Note: I have just learned that animalis is not oud but an accord containing labdanum & castoreum. There is no oud in this fragrance 3/28/2013

ORIFLAME:

In May 2013, Oriflame will release a rose scent called Rose of Dreams. Fragrantica has more details:

Perfumer Alexis Dadier constructed the composition of Rose of Dreams out of queen rose and truffle notes, which decorate the composition. He wanted to place the most beautiful flowers of May rose in the center of attention, as prominent as gems in perfume palette. Rich May rose aromas are surrounded with a trail of black truffles, which are valued highly in perfumery and are called “black diamonds.”

notes: May rose, truffles

JUDITH LIEBER:

Judith Lieber is releasing a new perfume in April called Exotic Coral. The Moodie Report has the details:

Described as an oriental, fruity floral fragrance, Exotic Coral was developed by Firmenich and will be available from April.

Top notes include clementine, key lime, rum, and sea breeze accord, while the heart is composed of jasmine, violet leaves and Tiare flower. Base notes comprise sandalwood, coconut milk and heliotrope. 

Exotic Coral has a suggested retail price of US$140 for the 75ml and US$95 for the 40ml.

JO MALONE:

Jo Malone has a limited edition fragrance coming out in May called Osmanthus Blossom. NST has the details:

Jo Malone will launch Osmanthus Blossom, a new limited edition fragrance, in May.

The notes feature petitgrain, osmanthus and cashmere wood.

Jo Malone Osmanthus Blossom will be available in 30 and 100 ml Cologne.

The Moodie Report adds:

The juice – described as delicately exotic – opens with a note of petitgrain, atop a heart of Osmanthus blossom, which leads to a base of cashmere wood. 

The Osmanthus Blossom Collection is available as a 30ml and 100ml Cologne. It can be worn alone, or is ideal for Fragrance Combining™ with Blackberry & Bay, to add a “tart, verdant depth” or Nectarine Blossom & Honey to amplify the sweetness.

DSH PERFUMES (Dawn Spencer Hurwitz):

Now Smell This reports the release of a new fragrance, Iridum, from the Indie perfume line DSH Perfumes or Dawn Spencer Hurwitz, along with new interpretations of existing fragrances:

Dawn Spencer Hurwitz flaconDawn Spencer Hurwitz flaconDawn Spencer Hurwitz flacon

Indie line Dawn Spencer Hurwitz has launched Iridum, a new fragrance in the Secrets of Egypt collection. New interpretations of three prior fragrances from the original 2010 set, Antiu, Keni and Megaleion, have also been released.

According to the press release quoted, Iridum is nearly all botanical but “some stylistic liberties were taken in the form of new materials to render a gorgeous, woody / incense Orris that is chic, more modern than earthy, and quite universal (unisex).” You can read further details on NST but, in terms of pricing, “Iridum is available in 10 and 30 ml Eau de Toilette ($48/$115) and in 1 dram or 5 ml Parfum; samples are also available.”

DIPTYQUE:

In February, the French niche perfume house of Diptyque released a new spring scent, called L’Eau du Trente-Quatre, a variation on 2011′s 34 Boulevard Saint Germain. Now Smell This has the details from the company (and, now, also a review of the fragrance which you can find linked at the site):

For spring 2013, diptyque introduces L’Eau du Trente-Quatre. The sophisticated and versatile new scent is a reminder of the company’s very first fragrance: l’Eau. a lively interpretation of the original 34 boulevard saint germain, the new fragrance captures the essence of the original boutique, during the time when the weather changes and the greenest notes take over from the warmer and more sensual notes of 34 boulevard saint germain. “Men and women of all ages will be able to associate themselves with this new scent. This time, the aromatic notes, rosemary, clove and blackcurrant play a muted tune.

Diptyque L'Eau du Trente-QuatreThanks to the citrus fruits, L’Eau du Trente-Quatre is comfortable and timeless,” states [perfumer] Olivier Pescheux. The top notes include a flight of bitter orange, verbena, lemon, grapefruit, and lavender, spiced up with a dash of nutmeg, juniper berries and cinnamon tree leaves. a green note green note of birch tree leaf, from Philosykos adds a lively freshness to the fragrance. The heart is structured around Egyptian geranium, voluptuous tuberose on a base of Virginian cedarwood, patchouli, a splash of incense and Spanish cist [sic]. Lastly, bright musks balance the fragrance with just the right amount of mellowness and sensuality.

Diptyque L’Eau du Trente-Quatre is available in 50 and 100 ml Eau de Toilette.

DIOR:

Christian Dior Addict Eau Délice Dior is releasing a summer flanker to its popular Addict line of fragrances. This one will be called Addict Eau Délice. Now Smell This has what few details are currently available:

The new fragrance for women is the latest flanker to 2002′s Addict, and follows last year’s Addict Eau Sensuelle and Addict Eau Fraiche.

The notes include cranberry, jasmine, ylang ylang and white musk.

Christian Dior Addict Eau Délice will be available in 20, 50 and 100 ml Eau de Toilette.

CAROLINA HERRERA:

Now Smell This reports a new flanker from Carolina Herrera will be coming out, though no date is given as of yet. The perfume is called CH Eau de Parfum Sublime and is

Carolina Herrera CH Eau de Parfum Sublime

a new flanker to 2007′s Carolina Herrera CH. CH Eau de Parfum Sublime was reportedly inspired by the vintage fragrances of the 1920s.

Note for the floral chypre include bergamot, passion fruit, rose, orchid, moss, patchouli, leather and amber.

Carolina Herrera CH Eau de Parfum Sublime will be available in 80 ml.

OLFACTIVE STUDIO:

Out on the market is a new fragrance from the French niche house, Olfactive Studio, called Flash Back. The company is also making their existing line of fragrances available in new mini sizes in a boxed set. Now Smell This has the details on Flash Back:

The new fragrance was inspired by a photograph by Laurent Segretier.  

A memory in motion and in action: that is also the magic and the raison d’être of Flash Back.

A tangy and vibrant fragrance, Flash Back is an olfactory reminiscence: tangy and slightly green rhubarb mixed with hesperides revives an enveloping childhood smell: that of rhubarb tart. A base note of vetiver and cedar give it woody sensuality.

Flash Back was developed by perfumer Olivier Cresp; additional notes include grapefruit, orange, pink pepper, apple, amber and musk.

Flash Back is a unisex fragrance that will be available in 50 and 100 ml Eau de Parfum.

Fragrantica has a brief review of Flash Back (which you can read here if you’re interested), but they also provide information on the new coffret offered for all of Olfactive Studio’s existing line of fragrances (AutoportraitChambre NoirFlash Back (the latest fragrance from 2013), Lumiere Blanche and Still Life):

This collection combined the creator’s inspirations (Celine Verleure), art photography and the art and sensibility of various perfumers Celine collaborates with on developing each composition. […]

In Milan, Celine Verleure has her premier of a set of five fragrances (the entire collection) available in 5 ml flacons. For all fans of the collection, as well as for those who wish to test it, the new set is truly an excellent idea!

FRANCK BOCLET:

Lastly, there is a new perfume house founded by French fashion designer, Franck Boclet, who has worked for everyone from Francesco Smalto to Ungaro. According to Fragrantica, in 2011, he “decided to create a signature men’s fashion collection. It combines classics with rock rebellion and dresses this contrast with elements of Gothicism and laid-back casual-style.” This year, in 2013, he is launching four new fragrances — Patchouli, Oud, Leather and Incense — to go along with his clothing line. There is a long article on Fragrantica on the perfumes, but here are some highlights from the press release and perfume notes:

A man needs a scent matching his mood and appearance. There are always four color codes, four seasons and that’s why I offer four scents. I admire strong scents, which I use to commemorate important life events.

At first I’ve chosen Patchouli, the note I adore for so long, as the heart note for one of the scents.  Then I thought about Oud—this unusual, strong, harsh and addictive note. Incense became the third; this is a more delicate aroma that displays discreetly its temper. And finally, the fourth scent is Leather because I like using leather for my wear and accessories collections. In order to develop and underline the beauty of each main accord we have precisely worked every scent with Fleuressence’s perfumer Melanie Leroux from Grass.

LEATHER:

Top notes:
Saffron, cumin, lemon;

Heart notes:
Rose, jasmine;

Base notes:
Leather, amber.

PATCHOULI: 

Top notes:
Patchouli, cedar, sandalwood

Heart notes:
Amber, benzoin, tonka beans

Base notes:
Vanilla, white musk

OUD: 

Top notes:
Ginger, cumin, clove;

Heart notes:
Oud

Base notes:
Cedar, patchouli.

INCENSE: 

Top notes:
Cardamom, cinnamon, black pepper, pink Peruvian pepper,

Heart notes:
Benzoin

Base notes:
Guaiacum, sandalwood, ebony.

If you’re interested, you can read the mini-reviews and assessments for each fragrance at the Fragrantica link above (which also has a slide show of some of Boclet’s fashion). The perfumes will be distributed by Fragrance & Emotion but they are not listed on the site yet, nor do I have any pricing details at this time. However, I’ve read they will soon be available in high-end department stores and niche perfume retailers, as well as on-line.

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35 thoughts on “New Perfume Releases: Volume 5 – April 4, 2013

  1. Dear Kafka, I went to the Olfactive Studio 5 perfumes U.S. debut at an art gallery in NYC 2 days ago (April 2). I brought home cards sprayed with 4 out of the 5 scents (I missed AutoPortrait) and all the perfumes in combination smell fabulous! My bedroom is still lightly scented by this quartet. That set of 5 5mL will be mine as soon as it is available! The 100 mL bottles look very well-made but alas, were too big for my hand.

    I have also concluded that I am not made to withstand these launch parties eventhough I am no shrinking violet. A lot of people knew each other because they are in the industry. Everyone was so kissy-kissy and the place was a pick-up hotbed!

    • Ooooh, it all sounds fantastic, Hajusuuri! Did they have the coffret set and did it look as substantial/nice as it did in the photos? As for the party, you know, part of me thinks how much fun and how exciting that must have been. The rest of me, though, thinks I would have the same issues as you did. It sounds like a very insiders-only type of thing that may be a little uncomfortable for those not quite in that world. Still, a pick-up hotbed filled with people who love perfume?? 😀 Were any of them goodlooking or gorgeous? 😉 *grin*

      • Unfortunately, they did not have the coffret set nor any samples for sale there. We were, however, allowed to spritz from the 100mL bottles and spritz we did! In addition to free-flowing wine and Vietnamese summer rolls, there was also a big spread of the Petits RiCHART chocolate collection. The chocolates were grouped by aromatic families: Balsam, Roasted, Fruity, Citrus, Herbal, Floral and Spicy. Despite being tiny, I could only eat so many pieces and I didn’t quite get the chocolate-perfume connection (at least for the 5 Olfactive perfumes and I bet it’s because my brain gets stuck on YUMMY! CHOCOLATES! to the exclusion of other sensory experiences.

        As to the ones busy with making googly eyes at their targets, eye candy!

  2. I’m sooo glad those Guerlain bottles are so rare and expensive: be they half of the price I’d be buying them if not every year but every second year – and what would I do with all that lily-of-the-valley perfumes? (like it a lot but do not need even a single full bottle of it 😉 ).

    Out of the other releases I look forward to Jo Malone and Hermes (actually, I need to try the rest of the Colognes line).

    • The bottles are SOOOOOO expensive! And, yet, somewhere in the world, I’m sure there are a number of Guerlain collectors who have one entire wall with untouched flacons of every limited-edition Muguet around! Guerlain collectors are perhaps the most hardcore perfume fanatics I’ve seen.

      As for the new releases, I’ve become strangely fascinated with that new chap’s collection with the oud, incense, leather and patchouli fragrances. I doubt I’ll ever get my hands on them but something about the descriptions/notes has stayed in my head. The rest…. *shrug* I’m too much of an Orientalist to get very excited about all these light Spring/summer scents.

      BTW, are you, like me, eagerly awaiting to hear the shriek of pure horror that emanates from Hajusuuri in New York when she reads all these references to Muguet and lily-of-the-valley?? I’m expecting her blood to curdle any moment after 5 p.m. EST or so, when she gets on a computer and sees this. ROFL.

      • Nowadays every time I write about lily-of-the-valley I think of Hajusuuri 🙂

        I wish I could afford that Muguet collection… (damn you, dentists! With the amount of money I’ve recently paid them I could have been buying those Guerlains for several years)

        • God, dentists! Don’t start, because I’ve been there, sharing your pain (and the financial cost). Between vets (all 4 of mine) and dentists, my wallet has taken a trouncing over the last few years. I don’t even want to think of The Hairy German’s $120+ a month food bill which, when combined with his pet insurance, could easily net me a Neela Vermeire every 6 weeks! I hope your dental travails are over or that they will be soon. What a pain — and I mean that “pain” part quite literally!

          • I hope to close this chapter in a week… but you know how it goes: as soon as you sigh with a releaf that something is over something new comes up. But I’ll keep thinking positive thoughts! 🙂

  3. I am so overtired that almost running out of gasoline before provoked a fit of giggles, but I am finding the fact that Jo Malone trademarked the term “fragrance combining” hilarious on three separate levels.

      • Since they were making such a big fuss (see the footnote there) about differentiating a brand and a person who no longer works for them and has her own company, that now they have to trademark everything and use that stupid TM every time they mention Jo Malone throughout their website.

        • Jesus, talk about ridiculous!! I have so little patience for nitpicky silliness like that, especially as it seems to highlight some of the more annoyingly petty, ridiculous aspects of the law. Speaking of Jo Malone PR however, today, they finally decided to reply to my email from a gazillion months ago, asking if I could perhaps have samples of the Sugar & Spice line to review. They wrote today and apologized for the delay, adding that they would pass along my request up the chain of command. I wrote back very politely but simply something to the effect of: Thank you for replying. There is no need for further action as I have already purchased samples of the collection. All the best, etc. etc.

          I did not add that I basically trashed most of their collection as terrible and over-priced…..

          • Go Kafka!!!

            I think their PR isn’t too smart. With the amount of samples they are giving away for free at their shops sending a couple to bloggers who 1) actually review perfumes on a regular basis and 2) asked for those samples seems like such a no-brainer! But they do have time to comment on a tiny blog with zero to five readers to point out the difference between a person and a brand. Oh well…

  4. I think I’m interested in Hermes Mandarine Ambree but I guess it won’t work for me. Neither from Hermes did. I think i have a stone-cold heart for Hermes.
    Inflorescence by Byredo sounds good too.
    I’ll try Hedonist anyday as Viktoria Minya is sending me a sample.
    And I want to try Flashback anyway, even though none of Olfactive Studio worked for me very well.

    • The thought of Jean-Claude Ellena’s minimalism taken to even more watery, thin lengths with a cologne makes the whole thing an automatic “no go” for me. I shudder to think of how non-existent it would be on my skin. 40 minutes? 20? Will it essentially be the smell of air with some citrus? I’ve had enough of Ellena’s continuing foray into nonexistence, so it will all be a pass for me.

      As for the rest of the perfumes, I can’t believe that Viktor & Rolf is issuing a flanker to its flanker of a third scent. And they’re making it limited edition at that! That’s taking the whole flanker thing to a really annoying level, imo.

      What was the issue for you with the Olfactive Studio scents that you tried?

      • For me it doesn’t matter if Ellena works for Hermes or not, the house just never stole my heart and I think it won’t steal it this time either. Yes, 20 minutes might be “a lot”
        If you read Victoria’s post at BdJ about Annick Goutal Les Colognes collection in new packaging – Eau d’Hadrien lasted 30 minutes on her!
        I don’t really care for V&R but I know those flankers actually sell (why??)
        My issue with OS scents was the longevity of maximum 3 hours. That’s definitely too little to consider a bottle purchase.

      • Without actually counting them, the most popular brand I have in my perfume collection is Hermes, followed by Jo Malone…errrrr Jo Malone London. Surprisingly, I do not have any of the Hermessence! That’s right, not one! I keep telling myself that I need to remedy that soon; however, I just couldn’t decide which four to pick and I refuse to buy 2 sets. Decisions decisions.

  5. Finally, a “new releases” posts where a majority of the featured scents sound interesting enough to try out 😀 But I must remark, isn’t “Amour Amour in a Flash” a very strange name? Is it over in a flash? The color of the bottle makes me think of hot flashes. Either way, it does not appeal to me.

    • Oh.My.God. I choked on my coffee at your comment about hot flashes. Damn, now I’ll never be able to think of anything else when I see that name or bottle. ROFL! And you’re so right about the “over in a flash” implications of the name. Your whole comment was so funny and dead-on target that I can’t stop laughing.

      So, out of all these new releases, which one tempts you or intrigues you the most? 🙂

      • This is exactly what I meant when I wrote about descriptive images that you can’t “unhear” 😉
        BTW, my thinking was also along the line with hot flashes. Really unfortunate name. Though I’m not sure if an everage mainstream perfumes buyer will think twice about in: as I noticed people who are not “into perfume” often don’t really remember even a anme of the perfume they are wearing. “One of those Pradas…” or “The new one from Escada”.

        • I know, Hot Flashes it shall be forever and ever! Perhaps it’s a little better if it’s “Hot flashes over in a flash?” Worse? LOL. Sigrun may not realise that she’s coined a new name for a perfume…. 😀

      • Oops, didn’t mean to have you ladies choking on your beverages 😉

        What I’m looking forward to the most is Ashoka. Then, both Hermes Eaus will need a test drive. There are millions of colognes, very few are centered around mandarine, and it’s such a sunny and lovely note, I think! Guerlain Muguet also sounds interesting as I love LOTV in spring. And I will be going to Paris on May 3rd so I’m crossing my fingers that there will still be some to sample in the Guerlain flagship store!

        Hedoniste also sounds like a great scent for summer and M. Micllef Couture like the definition of a femme fatale. Finally, the DSH scents sound very interesting 🙂

  6. Wow, JCE has certainly been super productive! But out of the whole list, it is Ashoka that I want to sniff the most. Something tells me that it is going to live up expectations too.

    But that men’s line intrigues me . . .

    • I keep forgetting Ashoka is on that list, probably because I already wrote about it separately and, mostly, because it’s a Fall release so it doesn’t really fit in with all these about-to-be-released Spring scents. But, yes, that is DEFINITELY the one I’m most excited for. As for the men’s collection, me too! 🙂 I’d love to try it. And I can’t figure out why it’s fascinated me so much. The last time I got one of these odd bees in my bonnet was for the Valentina Assoluta flanker which… erm… the less said the better.

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