Neela Vermeire Créations, Paris has some surprises in store for us. First, a brand new perfume that made its debut at the Milan Esxence show last week and which will be officially released in early Autumn 2013.
The perfume is called Ashoka, in tribute to a legendary Indian emperor. The press release states:
Inspired by a legendary ruler, Neela Vermeire Création’s new release, Ashoka, is a tribute to an emperor who was conquered by his own compassion at the moment his victory was assured. He converted to Buddhism and devoted the rest of his life to spreading the Buddha’s teachings, to truth, to justice and to compassion for all living creatures beneath the sun.
His own evolution from ruthless conqueror to benevolent emperor is reflected in Ashoka’s journey from the fierce opening to a softly floral heart & the gentle embrace of its richly complex drydown.
Notes: fig leaves, leather, white and pink lotus, mimosa, fig milk, osmanthus, rose, water hyacinth, vetiver, styrax, incense, sandalwood, myrrh, tonka bean, and fir balsam.
According to Wikipedia, Emperor Ashoka played a critical role in making Buddhism a world religion. In Sanskrit, his name, “aśoka,” means “without sorrow.” His importance was such that even H.G. Wells wrote about him in A Short History of the World:
In the history of the world there have been thousands of kings and emperors who called themselves “Their Highnesses,” “Their Majesties,” “Their Exalted Majesties,” and so on. They shone for a brief moment, and as quickly disappeared. But Ashoka shines and shines brightly like a bright star, even unto this day.
In addition to the new perfume, Neela Vermeire is also offering the fantastic Mohur from her existing India series in a new, higher concentration form. The original Mohur — which I loved and which I reviewed here — is an eau de parfum. Now, Neela Vermeire Créations will also offer Mohur in extrait de parfum concentration. It will come “in the original flacon in amethyst glass with a special panache spray.”
Lastly, it seems that all the current perfumes will be offered in a new bottle design. The press release states: “we now have a beautiful new mist spray (panache spray) bottle designed by the design legend Pierre Dinand. The new silver metal cap has the NVC logo on it. There are twenty four ridges on each side like the spokes on the wheel on the logo.”